When a friend and I started this business in 2014 we were really just messing around. We only sold four teepees that year.
In 2015, mainly due to our page on Jozikids did we start selling more teepees – in the region of 20 in the first six months.
When he started talking ‘Geek’ to me: URL, SEO, alt text, html and the like, I was less than interested.
He convinced me to give him a shot, so I did. I have to admit that it was one of the best decisions I ever made.
As a consequence of Jacques’s marketing guidance, Powwow Teepees has sold more than a 1000 teepees and play tents to date. Our teepees have been requested by customers from the United Kingdom, United States, Dubai, Italy, Botswana, Zambia and France.
The main reason I love marketing Powwow teepees is two-fold:
- More than a 1000 children have received an amazingly joyful and inspired gift.
- We’ve even managed to create two jobs.
I used to cut and sew all my own teepees but eventually it got to be too much for me to handle on my own.
I found two angels in the form of master sewer, Harrold and a pattern cutter, Ronnie. Without them I simply would have collapsed. I’m so proud of them and that Powwow teepees could create two more jobs in this harsh and unforgiving environment that we find ourselves in.
Seeing what a difference Powwow made in Harrold and Ronnie’s lives made me an even more #buylocal evangelist.
I’m not a fan of the cheap Chinese teepee imports that are stocked by some of the larger department stores. I think you can get a teepee for R500.
With travel to fetch fabric, buying proper wooden poles (the cheap imports have plastic poles and are subpar quality) and paying wages, I make a small profit. My teepees are just over R1000.
How anyone can make them for R500 a teepee and ship them to South Africa is beyond me? My costs are way more than that. One can only wonder how they do it. I shudder to think about the short cuts taken to bring it in at that price.
I’m happy to sell fewer teepees because I’m at peace with the fact that we’re 100% local and that we are in a small way making a difference … one teepee at a time.
Did I say that I’m a fan of marketing? I can’t say it enough.